With the diversification of consumer demand, the diversified development mode has become a major trend in the development of household enterprises. At present, the cross-border "popularity" of household enterprises in the household market, and the mutual penetration of all walks of life.
with the diversification of consumer demand, the diversified development mode has become a major trend in the development of household enterprises. At present, the cross-border "popularity" of household enterprises in the household market, and the mutual penetration of all walks of life, Although this carries certain risks, from another perspective, cross-border can improve the "big home" strategy of enterprises, and it is also an important measure for enterprises to carry out market layout
the expansion of the middle class in China has greatly benefited door and window enterprises.
Americans observe China, and now there is an argument that China is entering the second stage of economic development. This is what the famous Forbes magazine said. China released economic data for the first quarter of this year on April 17, with GDP growth reaching 6.9%, higher than market expectations. The GDP growth in the first three quarters of last year was 6.7%
China's economic aggregate has ranked second in the world, and it is rare for the U.S. economy, which ranks first in the world, to grow by 2%, while China still maintains such a high growth rate. The reason behind it is more that China is climbing from low-end manufacturing to high-end manufacturing. As far as brand door and window enterprises are concerned, the expansion of China's middle class is benefiting them. The expansion of large brand door and window enterprises in the industry and outside the industry are all backed by huge amounts of money. At the same time, the market is improving, which gives them the courage to expand
some analysts believe that in the past 12 years, the income of Chinese blue collar workers has increased by eight times, and the amazing income growth has expanded China's consumption base, making consumption the most important driving force to promote economic growth. McKinsey analysts predict that by 2020, nearly 400million households in China will become "mainstream consumers", or middle-class consumers, with an income of $16000 to $34000. In other words, in the next three years, a large number of families will become the middle class with an income of 100000 yuan to 200000 yuan. What will be the number of home sales such as doors and windows? For such a household market prospect, is there any reason for us to be pessimistic about the market
in the storm of reshuffle in all walks of life, brand doors and windows have great cross-border advantages.
the prophet of Chunjiang water heating duck, large brand door and window enterprises have long been informed of the optimistic information of the market and have begun their market layout in the era of large consumption in the future. These enterprises have every reason to expand the whole category of home furnishings, and even expand outside the industry. The main reason is that all walks of life in China are reshuffling, all industries are ushering in their own new brand consumption era, and consumer consumption upgrading is proceeding rapidly. In order to gain market opportunities in the new brand era, those enterprises with financial strength naturally have to make cross domain and cross category market attempts
this is a brand-new market opportunity period, and it is also a period of re emergence of industry giants in various fields. In the early stage of market development in this new consumption era, many brands still have ample opportunities. Moreover, the door and window industry is an industry dominated by small-scale enterprises, and most enterprises have their own survival opportunities
looking at such maneuvering of door and window enterprises, it undoubtedly releases a positive signal: the development of the industry is maintaining a sustained and stable trend. However, the hot market is bound to intensify competition, and the cross-border layout will also attract the counterattack of giants in related fields. How to coordinate the relationship between all parties and smoothly break through will test the business wisdom of every door and window brand decision-maker