Analysis on the current situation of the hottest c

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Analysis on the current situation of Yunnan coating market

analysis on the current situation of Yunnan coating market with great competitiveness

March 22, 2004

it is said that an enterprise and even a brand must have strict management system, perfect promotion plan, continuous improvement of brand quality and excellent promotion personnel to remain invincible in an increasingly competitive market environment. However, the establishment of marketing network is also very important. Yunnan coating industry is colorful and each shows its magic power. The disorder of competition and the coexistence of thousands of brands have prompted businesses to lose the essence. There are many enterprises with large sales volume and supporting services, but the dominant ones in the Yunnan market are:

1 Nippon Paint (internal and external wall emulsion paint); Huarun paint (wood paint); They all have strict management, excellent sales promotion personnel and unified store sales service system. In addition to the huge sales network, the brand has been greatly improved and known, making the market share higher than that of all brands. They are taking the road of making consumers choose brands and sell their own products. They are an old brand recognized by consumers

2. The engineering coatings with high market share include crocodile coatings, Dulux coatings, Nippon coatings, verda coatings, etc. However, some unknown brands also have a certain market to some extent. The relationship factor is very important, followed by the brand

3 this is the limit lever In the decoration company, it is chaotic to use paint. Last year, the sales of Mickey paint, China Resources paint, Nippon Paint and Epstein were all very large, but when it comes to operation, collection is a key link and a worry in paint sales. Cr and Libang basically sell in cash, so it is very important to use brands to drive consumers. 1. It is difficult to achieve a stable supply of high-end products. It is a good way for paint manufacturers and merchants to follow the popular cognition of


4. In recent years, duluxpro's brand sales have been expanding and rising to a new level step by step. Its performance is obvious to all in the same industry. The stable sales volume is a sign of the expansion of duluxpro's customer base, and the product quality is also recognized in the industry. The next step of the company's planning is to establish brand awareness in the minds of consumers

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