Analysis on the current situation of Packaging Pap

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Analysis on the current situation of Packaging Paperboard Printing Industry in 2012

the packaging paperboard printing industry is extremely competitive. Although the profits of leading enterprises can maintain a relatively high level, the average profits of the industry are as low as 2%. The traditional packaging paperboard printing only depends on products to lock in customers, which is facing more and more challenges. With the personalized and differentiated needs of consumers being passed on by customers of various brands to manufacturers providing packaging and printing products, and the increasingly fierce competition among brands, customers simply hope to obtain cost-effective packaging and printing products, and gradually require suppliers to participate in product development and provide more professional guidance and assistance

in the last century, high-quality products with special specifications can be produced through the equipment investment of UV printing machine and full sheet machine, so as to achieve differentiation and obtain high profits. Driven by high profits, installation 1 must be done well. More and more packaging and printing enterprises are making equipment changes. Parker company has clearly shifted its business focus to industrial regeneration, which makes the maintenance time relying on equipment advantages shorter and shorter. At the same time, with the continuous development of science and technology, the threshold for enterprises to achieve technological innovation is getting lower and lower, and it is becoming more and more difficult to obtain competitive advantage by relying on R & D innovation, especially in the context of weak intellectual property protection in China. When you see the exhibits on the annual Hong Kong International Printing and packaging exhibition, you can deeply feel the seriousness of the homogenization of the packaging and printing industry

rethinking of printing and packaging paperboard enterprises

in today's economic globalization, the internationalization of enterprises has become a trend. China's economy has been integrated with the world. 5. As the jaws of the electronic tensile testing machine are often used economically, it is impossible to be alone. The prominent role of multinational groups in economic activities around the world has become increasingly obvious. The internationalization of the domestic market The new economic characteristics of the nationalization of international competition have taken shape

1. Transformation from manufacturing center to intelligent manufacturing center

for our packaging and printing enterprises, the road to internationalization is not as simple as taking orders and sharing some international market shares. I think the essence of internationalization of Chinese enterprises is to build the core competitiveness of enterprises and become a global well-known brand enterprise, so as to gradually turn China's current manufacturing center into the world's intelligent manufacturing center. Compared with some international enterprises, our business ideas and operation mode are still at the stage of traditional service processing enterprises. Our strategic development is not clear enough, our management system is relatively backward, and we are far from becoming an international well-known enterprise. Our capital and wisdom accumulation still need patience and time

2. Outsourcing in the international market is the way for us to survive.

for our packaging and printing industry and even the entire printing industry, the international market is still a very important market. Although the Chinese government has repeatedly stressed the need to expand domestic demand to maintain economic growth, although domestic demand will increase to a certain extent, I am afraid it is limited and not enough to support the rapid development of packaging and printing

due to the limited growth of domestic demand and the excessive investment in the bank over the past few years, we must consider a question: how to digest the overflowing capacity? The answer is undoubtedly to grab a share from the international market. According to the prediction of relevant authorities, the global printing market will grow from US $610billion in 2008 to US $721billion in 2011. The United States currently accounts for 35.5%, Europe 31.1% and Asia 27.6%. Therefore, Europe and the United States are still the gathering areas of the global printing market. It can be seen that the acquisition of outsourcing is our way of survival

3. International e-commerce supported by multiple languages

it takes a long process from operating international orders to growing into an international printing enterprise, and the construction of a regional order center can greatly shorten this process. At the present stage, the relevant government departments can support the association in terms of policies and funds to establish an international e-commerce station with multilingual support, encourage it to establish contacts with the industry associations of target customers in the printing industry, such as foreign electrical appliance associations, food and drug associations, publishers' associations, etc., carry out regular activities, and recommend excellent domestic printing enterprises to them

since the overall quality awareness of many of our printing enterprises is far from the international standards, the center can cultivate and contact professional printing tube displacement measurement consulting organizations and experts to assist the printing enterprises in formulating work plans, improving management processes, and providing guidance and supervision for the whole process of order raw material procurement and inspection, production technical standards and specifications, and even international logistics

4. Learning from competition

to build an international enterprise requires a series of transformation and docking in line with the operation mode of an international enterprise, such as brand building, technology reserve, scientific management, talent reserve, etc., and we need to be familiar with the rules of international competition. All these require us to learn from practice. We can not only learn from setting up, investing and distributing overseas, At the same time, we can also learn from the international competition we encounter at home, understand the marketing methods, professional quality and business ethics of multinational companies, and learn some basic and practical practices of international trade

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